Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Avoids use of chemicals or toxic materials
Biodegradable or environment friendly
The Rare Concept, the brainchild of a dedicated doctor, encapsulates the essence of nature in its personal care products. Harnessing the power of “MILK & GHEE,” they utilize camel, donkey, goat, and coconut milk to craft exquisite formulations. From cold-processed handmade soaps to nourishing body butter, every product is meticulously created with the finest natural ingredients. Committed to purity and sustainability, their formulations are free from chemicals, synthetic additives, artificial colors, and fragrances. Using cold-pressed, food-grade oils, unrefined butter, and organic herbs and fruits, they ensure beneficial skincare. Additionally, ethical sourcing and fair-trade practices guarantee fair compensation for farmers and high-quality raw materials.
Purpose
The Rare Concept is driven by a dual purpose: to harness the unique benefits of camel and donkey milk in personal care, celebrated for centuries for their exceptional skin benefits, and to contribute to the preservation of these animal populations. Their mission extends beyond skincare, aiming to provide sustainable livelihoods for pastoral communities. Committed to producing 100% pure, natural, and chemical-free products, The Rare Concept utilizes traditional Ayurvedic processes to ensure the highest quality. By choosing their brand, customers experience the remarkable benefits of their meticulously crafted products while actively participating in the preservation of ancient traditions and the well-being of animals and communities. The Rare Concept's dedication to purity, sustainability, and ethical practices not only enhances personal care but also fosters a profound connection between consumers and the preservation of cultural and environmental heritage. Their holistic approach ensures that every purchase supports a broader mission of sustainability and community empowerment.
People
The Rare Concept leverages the numerous benefits of camel and donkey milk in their products to advocate for animal welfare and preserve Indian pastoral traditions. The decline in camel and donkey populations, driven by industrialization and changing livelihood practices, highlights the urgent need to support these animals. By using their milk, The Rare Concept provides a sustainable income source for pastoral communities, aiming to reverse the trend of dwindling animal numbers. Each purchase of their products represents a commitment to sustaining pastoral livelihoods and safeguarding the well-being of camels and donkeys. The Rare Concept invites customers to join them in making a meaningful impact, fostering a deeper connection between consumer choices and the preservation of cultural and environmental heritage. Their dedication ensures that every product not only benefits the skin but also contributes to a greater mission of sustainability and community empowerment, supporting a brighter future for pastoral traditions and animal welfare.
Planet
The Rare Concept's commitment to sustainability extends deeply into their manufacturing process. Each product is lovingly handmade on a small scale, without chemicals or machinery, ensuring the highest quality while minimizing energy consumption and carbon footprint. Their soaps are thoughtfully packaged in hand-stitched cloth bags, skillfully crafted by a women's Self-Help Group (SHG). These eco-friendly bags add a personal touch and support the livelihoods of women in the community. Dedicated to plastic-free packaging, The Rare Concept wraps each soap bar in food-grade butter paper printed with soy ink, making the packaging both sustainable and safe for the environment. Additionally, they use elegant and environmentally friendly glass containers for their liquid and semi-liquid products. This holistic approach to sustainability not only enhances product quality but also fosters community empowerment and environmental stewardship, reinforcing The Rare Concept's mission to create a positive impact through every aspect of their business.
