Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Biodegradable or environment friendly
The Second life started with bringing responsible waste management, design, and traditional craft together to create products from discarded newspapers using block printing techniques. Today, they have grown as a brand that has products across categories like accessories, stationery, lighting and gifting. They champion the practice of sustaining the livelihoods of artisans in the contemporary context by empowering them to apply their mastery over crafts to new-age materials such as up-cycled wood, up-cycled paper, tire tubes, kitchen waste, etc. The resulting products are stunning and are mediums that tell stories of sustainability as a philosophy intertwined with everyday living.
Purpose
Their purpose is to bring forth the change towards a more sustainable world. Starting with waste as raw material and resource, using human energy as replacement energy to mechanical energy, and creating sustainable livelihoods in parallel to the cultural impact created by realigning the production with traditional craft processes. They work and focus on impacting the following SDGs: (5) Gender equality, (8) Decent work and Economic growth, (10) Reduced inequalities, (12) Responsible consumption and production, (17) Partnerships for the goals.
People
Their production process involves an in-house artisan team of 3 full-time women artisans and collaboration with 3 NGOs who support differently-abled persons. On average around 18 artisans work for production orders from the 3 different NGOs. Along with social impact, they also focus on reviving traditional crafts to be involved in the production process. They work on a collaborative model for maximum impact and optimizing resources.
Planet
They use a variety of waste materials in the upcycling processes of production. They use either waste materials to be upcycled or use 100% recycled materials that complement other waste materials. To date, they have upcycled close to 1500 KG of paper waste and 2500 Kg of tire tubes. The production processes are aligned to use human energy as replacement energy to mechanical energy. They optimize human energy as much as possible and use minimal machine energy to reduce the environmental impact of production processes. The packaging is such that it uses only sustainable alternate materials and waste materials.
