Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Avoids use of chemicals or toxic materials
Biodegradable or environment friendly
Trazenie, a unique brand in jewelry, beauty, and fashion, is founded by the visionary entrepreneur Pruthvi. The name blends "ostranenie" and "zany," symbolizing defamiliarization and eccentricity. Pruthvi's belief in the omnipresence of stories and art drives Trazenie’s creation of sustainable, handcrafted products that are both expressive and environmentally conscious. With the motto "Every Shade Tells a Tale," Trazenie embodies the fusion of art, sustainability, and distinctive design, reflecting Pruthvi's commitment to making a positive impact on both society and the planet.
Purpose
Pruthvi's design philosophy for Trazenie centers on crafting garments of exceptional quality, featuring timeless silhouettes and enduring prints meant to be cherished over time. Embracing the principles of slow fashion, Trazenie advocates for sustainability by encouraging consumers to invest in durable, versatile pieces. The name ‘Trazenie’ cleverly combines ‘traverse’ and ‘amazing,’ symbolizing the brand’s journey in producing remarkable, sustainable fashion. Pruthvi’s commitment to slow fashion ensures that each piece is not only beautifully designed but also made to last, reflecting a mindful approach to consumption and a deep respect for the environment. Through this philosophy, Trazenie aspires to transform the fashion industry, promoting a more sustainable and thoughtful way of dressing.
People
At Trazenie, the commitment to social impact goes beyond creating beautiful garments. The brand is dedicated to empowering communities and preserving traditional craftsmanship by sourcing materials locally and supporting artisans, contributing to sustainable livelihoods. Trazenie's focus on small batch production ensures high-quality products while closely monitoring their environmental footprint. Additionally, the use of vegan and cruelty-free materials underscores their dedication to ethical practices. With every purchase from Trazenie, customers support these initiatives, joining a movement towards a more equitable and sustainable future. This holistic approach reflects Trazenie’s mission to blend fashion with meaningful social and environmental responsibility.
Planet
Trazenie believes that sustainability and aesthetic appeal go hand in hand. By focusing on classic silhouettes and timeless designs, the brand ensures that its products are both fashionable and sustainable. Trazenie prides itself on creating pieces that are not only visually appealing but also made with ethical and sustainable practices. This commitment to quality and responsibility resonates with customers who appreciate the blend of style and conscience. Trazenie's philosophy is that a product crafted with care and integrity will naturally attract discerning customers who value both beauty and sustainability.