Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Avoids use of chemicals or toxic materials
Biodegradable or environment friendly
Purpose
Whakato is driven by a clear purpose to redefine fashion through mindful innovation and responsibility. As an independent label, its mission is to create meaningful solutions to the industry’s challenges by rethinking how materials are sourced, crafted, and valued. Recognizing that true sustainability begins with raw materials, Whakato works closely with farmers and weavers to bridge the gap between makers and consumers, ensuring every step of the process remains transparent and ethical. Rooted in Dharamshala, Himachal Pradesh, the brand uses organic and recycled materials and fibers derived from unconventional plants to craft garments that honor both people and the planet. With each creation, Whakato envisions a fashion ecosystem built on purpose, integrity, and progress where every piece is not just worn, but truly valued.
People
Whakato believes that true sustainability begins with people. As an independent fashion label, it focuses on empowering the communities that form the backbone of the fashion supply chain. By working directly with farmers and weavers, Whakato eliminates middlemen and brings visibility to the often-overlooked makers behind every fabric. This transparent and collaborative approach ensures fair practices, ethical wages, and a deeper appreciation for craftsmanship. Based in Dharamshala, Himachal Pradesh, the brand provides livelihood opportunities while nurturing traditional skills through contemporary design. Each garment is a collective effort that connects hands, hearts, and purpose from the field to the final stitch. Through its socially conscious model, Whakato builds not just clothing, but a movement that uplifts people and redefines the human side of fashion.
Planet
Whakato is deeply committed to reducing the environmental footprint of fashion by rethinking how materials are sourced and used. Every garment begins with a focus on raw materials the foundation of true sustainability. The brand works closely with farmers and weavers to create fabrics from organic, recycled, and plant-based fibers, minimizing harm to the planet while promoting regenerative practices. By maintaining transparency across every stage of production, from fiber to finished garment, Whakato ensures that each step leaves a lighter impact on the environment. Based in Dharamshala, Himachal Pradesh, the label’s small-batch approach avoids overproduction and waste, while continuous research helps refine its eco-conscious methods. Through its thoughtful, low-impact designs, Whakato proves that fashion can coexist with nature responsibly, beautifully, and with purpose
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