Zaina

Zaina

Ensures fair living wage for producers
Discloses the community being impacted
Created using handcrafted methods
Zaina by CtoK, an all-women-led social enterprise, working with small communities of craftspeople in faraway places, affected by decades of violence is a complex process with lots of challenges. It brings products that are derived from traditional crafts and knowledge and are sourced from villages across the Valley in Kashmir, India. The brand helps generate incomes, sustain livelihoods and preserve age-old hand-craft techniques. A decade of work in the Valley in the space of artisanal development with the idea of reorienting Kashmir craft to the modern context has ensured that each of the products developed has a design which has a utilitarian value and an aesthetic that is contemporary. This has resulted in a series of designs interpreting the 600-year crafts of Kashmir, such as papier mache, walnut wood, copper & embroideries in the home and lifestyle space that includes home décor, lighting, dining accessories, toys, bags, home furnishings, garments, and jewellery.

Purpose

People

Planet