Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Biodegradable or environment friendly
Uses portion of proceeds to give back to the community
Purpose
Grama is driven by a vision to create better living through earth-friendly products while fostering sustainable livelihoods. By empowering women and small businesses, the initiative paves the way for economic independence and skill development in rural communities. At its core, Grama is committed to reducing inequalities and promoting economic growth by supporting village-crafted products, ensuring that traditional artisans receive the recognition and opportunities they deserve. Beyond production, the initiative upholds ethical standards by providing safe working conditions, fair wages, and awareness programs that encourage a better quality of life. With a strong community give-back policy, Grama reinvests in the villages it works with, ensuring long-term prosperity for artisans and their families. Through this holistic approach, the project not only preserves traditional craftsmanship but also builds a more equitable and sustainable future for generations to come.
People
Grama places women at the heart of its mission, recognizing them as the pillars of their households and key drivers of community well-being. Through direct and indirect employment, the initiative empowers women by providing sustainable livelihoods, ensuring financial stability, and fostering economic independence. Collaborations with cooperatives and self-help groups further expand opportunities for artisans, allowing them to preserve their traditional skills while securing a reliable income. Beyond employment, Grama's commitment to community welfare extends to education through its “Grama Notebook Bank,” which has been operational since 2021. This initiative provides free notebooks and pencils to village children throughout the year, ensuring they have the resources to pursue learning and a brighter future. By supporting both livelihoods and education, Grama strengthens rural communities, creating a ripple effect of empowerment, sustainability, and positive change.
Planet
Grama is committed to creating earth-friendly products that prioritize sustainability at every stage. Its handcrafted soaps are made using pure coconut oil and natural herbal ingredients, ensuring a low chemical impact while nourishing the skin with nature’s best. The handloom bath towels, woven from 100% cotton, are designed for easy washing and quick drying, significantly reducing water and energy consumption—saving up to 80% more water compared to conventional towels. Beyond product sustainability, Grama embraces environmentally responsible packaging, eliminating plastics to minimize ecological harm. Each aspect of production reflects a commitment to conscious living, where every purchase supports sustainable practices, reduces environmental impact, and promotes a greener future. Through thoughtful craftsmanship and responsible choices, Grama continues to redefine everyday essentials while staying true to its mission of preserving nature and empowering communities.