Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Avoids use of chemicals or toxic materials
Biodegradable or environment friendly
Uses portion of proceeds to give back to the community
Incubated by Industree Crafts Foundation, GreenKraft Pvt. Ltd. (GK), is a producer-owned social enterprise incorporated in 2012, creating natural fibre lifestyle products and home accessories. GK's operations are now set in the state of Tamil Nadu, with a full-fledged production hub in Madurai and production spokes in the surrounding areas.
Purpose
GreenKraft believes that if the artisans have access to a sustained and consistent demand for their products and services and are also provided with an enabling ecosystem, they can integrate into the formal economy and lift themselves out of the state of poverty. Therefore they work towards building a self-sustained producer company that especially empowers women socially and economically. Professional support from Industree Crafts Foundation allows them to develop local and global markets.
People
As per Social Audit Network, India, GreenKraft has impacted in the following areas : Economic Empowerment GreenKraft has provided its women with a sense of job security and satisfaction. 94% of the workers are happy with their work environment. Personal Growth and Development The women have stated that there has been a substantial transformation within themselves. Working Conditions and Access It has become easier for women to access work since the survey showed that 73% of them reside within a radius of 5 km. Sense of Personal Empowerment and Agency The women have clearly expressed that they have now acquired a sense of agency in terms of spending power and meeting their personal requirements.
Planet
Environmental consciousness is ingrained at every level of operation. From the usage of raw materials to systemic operational efficiencies, efforts are made to keep the carbon footprint to the minimum. Almost 90% of the bark is utilized for product making, hence generating more economic value from the same raw material. Some of the other conscious efforts include the use of natural fiber as raw material and the usage of renewable energy.
