Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Biodegradable or environment friendly
Purpose
Born from personal journeys rooted in purpose, Love the World Today was envisioned to create meaningful change. Dipna’s work as a theatre educator, scripting and directing a play on environmental issues, uncovered the harsh realities of the fashion industry, while Dipti’s search for a homegrown brand offering natural fibers and exceptional quality for her newborn revealed a glaring gap in the market. After nearly a year of hands-on research, learning, and conversations with experts, they launched Love the World Today a thoughtful children’s clothing brand created with 200% more love and purpose. With a mission to craft beautiful, sustainable garments that honor the planet and its people, the brand aims to inspire families and children alike to appreciate the values of conscious living and the “little big things” that truly matter.
People
Since its inception, Love the World Today has been deeply committed to creating meaningful social impact by preserving and celebrating India’s rich heritage of craftsmanship. The brand has collaborated with 13 artisan communities across the country, thoughtfully integrating their age-old crafts into its timeless designs and children’s apparel collections. With 76% of its garments handmade by skilled artisans and weavers, the brand not only sustains traditional livelihoods but also empowers these communities with fair opportunities and recognition. Each piece tells a story of culture, skill, and purpose, ensuring that centuries-old techniques continue to thrive in a modern world. Through this commitment, Love the World Today nurtures both people and planet, fostering a deeper connection between the wearer and the hands that created their clothing.
Planet
Love the World Today is deeply committed to minimizing its environmental footprint through every step of its process. All garments are crafted from natural fabrics such as cotton, organic cotton, cotton-silk, and organic jersey, ensuring they are gentle on both the skin and the planet. The brand’s eco-conscious approach extends beyond clothing its packaging is fully biodegradable, using simple paper mailers and reusable cloth bags made from upcycled hotel linens instead of wasteful, fancy materials. By producing in small, carefully planned batches, Love the World Today avoids the creation of dead stock, reducing unnecessary waste. Every decision reflects the brand’s dedication to sustainability, proving that thoughtful design can nurture the planet as much as it nurtures the little ones who wear their creations
