Ensures fair living wage for producers
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Biodegradable or environment friendly
Madhurima Bhattacharjee, the designer behind the eponymous fashion label, considers that the brand stands for the fashion conscious, independent woman of today who would not shy from trying something bold in the process of exploring her own style. The label interprets the latest global fashion trends in skin friendly textiles. Each design is done in just a few pieces to ensure exclusivity and uniqueness. The trademarks of the label are the minimal, bold, pure lines and an added quirkiness.
Purpose
They aim to elevate the allure of handloom, infusing it with glamour and style.
People
They work with artisans, empower minority groups and women, ensuring they receive fair wages.
Planet
They strive to minimize production waste by incorporating leftover textiles into their design elements. Additionally, they work with biodegradable materials such as cotton, jute, and linen, aiming to mitigate the environmental impact and promote sustainability.
