Nabha Phulkari

Nabha Phulkari was founded with a clear vision: to revive the fading art of Phulkari embroidery while creating dignified livelihood opportunities for women artisans in Punjab. Rooted in the belief that heritage should serve a purpose, the brand celebrates traditional craftsmanship as a means of community empowerment. By preserving age-old techniques and embracing slow, sustainable fashion, Nabha Phulkari connects rural artisans to global markets, offering their work the recognition it deserves. Every piece reflects a commitment to authenticity, fairness, and cultural pride. Through its mission, Nabha Phulkari honors the past while shaping a more inclusive, sustainable future for Indian craft.

Sustainability is central to Nabha Phulkari’s ethos, guiding every step of its creative process. The brand uses handloom cotton for most of its products, dyed with low-impact methods that reduce environmental harm. Each piece is embroidered by hand, significantly minimizing energy and resource consumption. Nabha Phulkari intentionally avoids mass production and harmful chemicals, choosing instead to honor the principles of slow, conscious fashion. Even fabric scraps are repurposed, reflecting a zero-waste approach that values every thread. Through thoughtful material choices and traditional techniques, Nabha Phulkari merges sustainability with heritage, crafting products that are as kind to the planet as they are rich in cultural value.