Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Avoids use of chemicals or toxic materials
Biodegradable or environment friendly
Purpose
Paher’s purpose is to honor and reimagine the rich legacy of Indian handcrafted textiles for the modern wardrobe. With a mission to create everyday, fuss-free silhouettes, the brand celebrates the artistry and beauty of handwoven fabrics while making them relevant for contemporary lifestyles. Paher envisions bridging traditional craftsmanship with modern design, ensuring these exquisite textiles remain accessible and meaningful for today’s conscious consumer. By collaborating with skilled artisans and exploring Indian techniques through fresh perspectives, each piece is thoughtfully designed to balance global appeal with an authentic Indian essence. More than just clothing, every creation stands as a testament to ethical craftsmanship, sustainable practices, and the preservation of cultural h eritage, embodying a timeless vision of style with purpose.
People
Paher’s social impact lies in empowering the artisans and weavers who form the foundation of its identity. By working directly with these skilled craftspeople, the brand ensures fair wages, stable employment, and the preservation of traditional livelihoods. This commitment not only sustains but also revives age-old handloom techniques that are at risk of fading away. Beyond cultural preservation, Paher’s emphasis on handcrafted production significantly reduces the environmental footprint tied to mass manufacturing. The use of sustainable and eco-friendly materials further supports local farming communities, fostering a holistic ecosystem of positive impact. Each garment becomes more than attire it is a bridge between the wearer and the artisan, carrying stories of heritage, resilience, and ethical craftsmanship. Through this, Paher creates lasting value for both people and the planet.
Planet
Paher is deeply committed to reducing its environmental footprint through a conscious and holistic approach to production. At the heart of its process is the use of handloom techniques, which operate without electricity and significantly lower carbon emissions compared to industrial manufacturing. By choosing handspun and natural fibers, the brand ensures its materials remain gentle on the planet while honoring traditional craftsmanship. Sustainability is woven into every detail, from eco-friendly corozo buttons to repurposing textile scraps into functional products like pouches, quilts, and journals, embodying a true zero-waste philosophy. Paher also follows a made-to-order model, preventing overproduction and the waste typical of fast fashion. Each piece reflects a mindful balance of design, heritage, and responsibility, ensuring it is not only timeless for the wearer but also kind to the Earth.
