Stories of Flourish Flourish

Inclusive Design ft Tintory

Inclusive Design

n. a process in which a product, service, or environment is designed to be usable for as many people as possible, particularly groups who are traditionally excluded from being able to use an interface or navigate an environment.

The focus of fashion has historically never been on inclusion, authenticity, or on the expression of who you are. Most people have to forego their authentic selves to fit into stylish fashionable molds. Everything, from advertising to seasonal trends, within the industry is aimed at making individuals feel a sense of urgency, a need to get the latest designs, “everyone is wearing it so you must too.” Not only have they harmed self-confidence, and exaggerated body image issues for an entire generation, they’ve done it while chomping down on trees at a speed faster than an airplane. Thus when we think of inclusive design, we think of something designed for everyone as well as the planet, made with consideration for the environment and care for who is wearing it. It is time for a revolution within this industry and we can see signs of it everywhere. It is time to break open the gates for everyone, it is time to replace the perfect body with every-body.

This kind of change has to be instigated from within, featured here is the story of a collection by Tintory featured in Beyond the Boundaries on Flourish. 

 

Tintory’s series of inclusive designs are an explosion of thoughts that scream for cultural rebirth, the revival of social constructs and pleads to nurture the environment. It is a bold depiction that addresses the need to respect human choices, act more socially responsible and also lift each other irrespective of any societal barriers.   


Here is a brief note by the founder-designer of Tintory, Nivedha about breaking these barriers in her designs to make a sustainable inclusive collection:

The design process begins with the notion of incorporating an alternative to the most unsustainable textile - the classic denim. Beginning with the amount of water used in the production of denim to the effluents emitted in the water bodies, it's needless to say that denim is not anywhere close to eco-friendly. We worked with artisans to bring the organic Khadi denim to light. Made from rain-fed organic cotton, meticulously handspun and handwoven by artisans, the khadi denim is the future of sustainable textiles. To highlight the rawness of denim and its beautiful texture, all our ensembles are majorly dye-free. We have only added a dash of natural colors to elevate the look of the garments. The galaxy (a collection of stars / a vast group of distinct people or things) was a source of inspiration for the color scheme as well as the sprinkle dyeing technique incorporated in this collection. To pay justice to our brand ethics and values, this collection is created with natural fabrics handcrafted from start to end using plastic-free processes. The garments of this collection were shot with LGBTQ community to create impact and spread a clear message. 

This collection has been made by Tintory in partnership with Akhilesh, UN climate leader and founder of Prolove Fashion 

You can find this collection only on Flourish.shop.


2 comments


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