Listed on Flourish, this brand adheres to principles of ethical manufacturing. WhySoBlue is a women-led business started by mother-daughter duo Jaya and Shweta. We focus on bringing elevated dresses and separates for the conscious modern woman, following ethical employment and zero waste production. We use soft, breathable fabrics sourced from various parts of the country. Our pieces are specifically made to order for each customer, a personal touch we maintain as a promise of environmentally-conscious production.

Crafted with care, it should be preserved through dry cleaning only.