Who We Are
Flourish was started with a simple purpose: to be a driving force of conscious consumption, making socially and environmentally sustainable products from around the world available to everyone. Our values are at the center of everything that we do, to ensure that everyone in the supply chain from creator to consumer is celebrated and informed. By bringing together craft stories, honest value and positive impact, everything here comes with a mark of goodness, and the hope that we can create a world where we can all flourish.
ENVIRONMENTALLY SUSTAINABLE
We want to ensure that our consumption habits don’t negatively impact the planet. We do this by working with producer groups, entrepreneurs and brands that have made a commitment to reduce their negative impacts on the planet by providing products that are sustainably made, from the raw materials to the packaging.
CELEBRATING MAKERS
It is important to us that our makers receive recognition and fair compensation for their talents and hard work. Our network of producer groups provide their makers with fair, dependable wages and safe working conditions.
TRANSPARENCY
We believe that consumers and producers should know the true impact and cost behind a product. Our commitment is to transparency for everyone in the supply chain, from the creator to the consumer. We put forth not just what the makers are doing to improve, but also how the consumers can help. With every purchase made, a consumer also gets to know the share owing to the producer group and how it benefits them. It gives everyone a chance to understand the true value of a product and to be a part of the makers’ stories.
SOCIAL IMPACT
We are particularly focused on empowering women producer groups. This is to garner more recognition for the work they do and to enable sustainable livelihoods. Empowering artisans through a commitment to fair trade that allows them to thrive in and beyond their working environment. The aim is to work towards lessening the gap in employment globally between women and men, and expand opportunities for women.
MEET OUR CO-CREATORS
Established in 2000, Industree Foundation holistically tackles the root causes of poverty by creating an ownership based, organised creative manufacturing ecosystem for women. Our comprehensive approach helps communities assess their traditional skill base, organise them into production units, develop products that appeal to contemporary markets, and create consistent demand to create sustainable businesses at the lowest possible costs. Focusing on sustainable natural fiber and regenerative agricultural value chains, Industree upskills women to adopt green business practices and unleashing their abilities to build and scale self-owned collective enterprises.
Regenearth is a practitioner guided, cohort based capacity building endeavour for social enterprises, accelerators, NGOs and educational institutions. It builds on the learnings from the deep roted work across Industree Crafts Foundation’s work with communities across different value chains and geographies. Using the design thinking principles of co-creation, collaboration and the 6C framework designed by Industree, Regenearth is a movement to propel creative manufacturers towards sustainable livelihoods by sharing and adopting successful models and becoming reliable players in supply chains.
Creative Dignity is an innovative collaborative network that emerged during the pandemic, uniting various stakeholders within the Indian handmade sector. Envisioning ”A world where artisans have the agency to thrive with dignity” we now have connections in 26 states of India and are enabling digital access to markets for artisans, designing capacity-building workshops, and experimenting with new ways of making handmade global and relevant. Our mission is to enable knowledge, tools, and networks for artisans to be equal stakeholders in creating regenerative economies.
Dasra is catalysing India’s strategic philanthropy movement to transform a billion lives with dignity and equity. With a focus on collaborative action, strategic giving, knowledge creation, and dissemination, Dasra brings smooth scalability to social change initiatives. They work to build partnerships with hundreds of non-profits in India and philanthropists from around the world, to ensure India achieves the UN Sustainable Development Goals by 2030.
Catalyst 2030 is a global community of social entrepreneurs, funders, and other social change innovators and partners, including Ashoka, Echoing Green, the Schwab Foundation for Social Entrepreneurship, and the Skoll Foundation. Focussed on helping the social sector to overcome looming challenges, it was launched to trigger transformations, at the scale and depth demanded by the SDGs. They organise themselves under the three pillars of: Coordinated Action, Facilitating Systems Change & Optimising Funding.
Ashoka has pioneered the field of social entrepreneurship, identifying and supporting the world’s leading social entrepreneurs since 1980. They learn from the patterns in innovations, and mobilise a global community that embraces these new frameworks to build a world in which “everyone is a changemaker.” With programs in more than 90 countries, they are co-creating and co-leading social change with changemakers all over the world.