Listed on Flourish, this brand adheres to principles of ethical manufacturing. Kritikala, a social enterprise under Kriti Sustainable Livelihoods, empowers women artisans from the slums of Hyderabad by creating handcrafted products rooted in India’s rich textile traditions. Using sustainable materials, Kritikala blends regional fabrics like Kalamkari cotton, Ikat, and Mangalagiri cotton with intricate hand embroidery to produce a vibrant range of bags, accessories, home décor, and garments. Each product is not only a celebration of craftsmanship but also a step toward economic independence for the artisans. Dedicated to fair livelihoods and producer ownership, Kritikala ensures that all year-end surplus is redistributed among the artisans based on their contribution, fostering a sense of dignity, equity, and shared growth.

Hand wash separately in cold water to maintain the fabric’s integrity and color richness.