Listed on Flourish, this brand adheres to principles of ethical manufacturing. Rooted in the lush rural landscapes of West Bengal, this passionate and diverse team comprising postgraduates, graduates, rural semi-educated, and uneducated individuals work with a shared mission: to uplift the rural economy through skill development, entrepreneurship, and sustainable livelihood creation. By training rural youth and elders to produce innovative, village-made products with a professional touch, we generate local employment and build a thriving rural product ecosystem. Our vision of an “Indian Village World” celebrates traditional crafts, empowers women entrepreneurs, recognizes rural talent, and encourages younger generations to strengthen their family businesses rather than migrate for modest jobs.

Terracotta and other decorative elements made of natural materials used inside home /rooms need regular cleaning with time - may be once in a month or based on location (air pollutant/floating articles). Terracotta decorative can be cleaned and washed with water if there are no colours. In case of coloured products better to use a moist cloth to clean gently with soft soap. Products should be cleaned either by dry cloth or lightly moist cloth depending upon the materials and surface decorations.