Listed on Flourish, this brand adheres to principles of ethical manufacturing. Paher creates contemporary handcrafted clothing deeply rooted in India’s rich tradition of handwoven textiles and crafts. Inspired by the Sanskrit word prahar, meaning an ancient unit of time, the brand reflects its mission to design timeless and versatile pieces. With a strong commitment to cultural sustainability, the brand collaborates with artisans to produce limited, season-less collections in small batches, ensuring minimal impact and maximum authenticity. Each garment is thoughtfully designed with a minimalist aesthetic, blending heritage techniques with modern sensibilities to create comfortable, everyday essentials that resonate across generations.

Handwash separately, dry inside out in shade, Steam iron on low heat or dry clean