Inspired by the happy gurgling sound made by babies, the word ‘Aagghhoo’ is a joyful expression of babyhood. Aagghhoo’s focus has been on infant ergonomics and spreading consciousness about the unsaid functional needs and emotional state of a child at different stages of babyhood.
Agro Composites have a range of eco-friendly, anti-microbial tableware. The product line is made with a biobased that comprises entirely of Pine Needles sourced directly from Himalayan mountains and actively helps prevent forest fires! Their vision is to be a company that enables ecologically conscious choices at economical prices.
AnanTaya's products are a unique convergence of India's past and present activated by the efforts of designers collaborating with skilled artisans. Through innovative use of materials including re-purposed elements in Furniture, Lighting and Interior accessories, AnanTaya brings meaningfully handmade to everyday life. They create new opportunities and improve livelihoods for artisanal communities.
Anushé Pirani is motivated by the challenge to question the conformist ideas of clothing. She created her contemporary namesake label in 2017. Nurturing and exploring the relationship between art, design, and fashion with ease the label’s versatile approach translates to both men’s and women’s wear effortlessly combining function with flair.
Arras is an inclusive platform rooted in the culture of India while staying true to a passion for preserving the environment. They work to ensure that their clothing is kind to the people who create them, the people who wear them, and to the environment. The principal material in their creations is Peace/Ahimsa silk that is procured from small suppliers, dyed with natural colors, and handwoven by women artisans.
Arte-Alter is an eco-friendly fashion & lifestyle label which promotes sustainability and social responsibility as its core design philosophy. This is reflected in the products and more importantly in the design and development process. They firmly believe in creating impact, from the betterment of artisans in terms of health & safety, to textile revival, and women empowerment.
ArtEastri works with Handwoven & Handcrafted Fashion with strong flavors from the East. Their core products are stoles, dupattas, saree, home, handmade jewellery. Their products are commissioned to be produced by weaver co-operatives and master craftsmen as well as small individual craftsmen/women located in Eastern India.
Arture is a brand of sustainable and vegan lifestyle accessories, based in Chennai. They use cork fabric and cactus leather as alternatives to animal leather and are on a mission to make alternate lifestyle choices the norm.
Asan is a social venture with a mission to eradicate period poverty across the world. Working with engineers at the Harvard Innovation Lab, Asan designed an innovative menstrual cup that is extremely easy to use. Each Asan cup can be re-used for 10 years and averts over 2,500 sanitary pads from going to landfills. For every cup that is sold, Asan donates one for free to a woman or girl who cannot afford period products.
Avani works with the rural community of Kumaon, part of the Indian state of Uttarakhand. The primary objective is the creation of sustainable livelihoods through conservation of natural resources. This led to establishing Earthcraft, which is a producer-owned cooperative, that generates contemporary, eco-friendly, fair trade, high quality, and low carbon footprint products for a conscious and caring client.
Baka is a holistically sustainable jewelry brand. They consider many aspects of sustainability, including the social, the cultural, and the economic. Each of their slow-designed pieces is meticulously crafted by hand using sustainable materials.
B Label is a greener route for Fashion and Living. It takes a plant, Cannabis Sativa L that grew centuries ago in the Himalayas and spins it to create a magical fibre within – Industrial Hemp. Their products are created with the endurance of one of the strongest fibres on the planet. By the ability to repel UV rays, dust and bacteria merely with its presence on you.
Bihart promotes the various art forms of Bihar like Sujani, Manjusha, and Sikki and weaves like 'extra weft', 'fishnet' 'Chingari' and 'Jharna'. Their attempt is to uplift and revive these crafts by infusing new styles motifs and designs. They make functional products and apparel like cushions, belts, bags, sarees, kurtas, Dupattas, Dresses, Throws, Anarkali suits to name a few.
Bindu Giri works with heavenly silks, exquisite Kanchivaram weaves, Ikats, Jamdanis, and more. Bindu Giri is a contemporary Indian handloom sari brand that draws from traditional techniques. With a unique voice depicting the philosophies and cultures of India. The label’s mission is to promote and revive the patronage of handlooms.
Blue Lotus has been set up as an initiative for supporting grassroots & NexGen entrepreneurs, weavers, dyers, and designers who are committed to working with handloom and traditional communities. They create naturally dyed handwoven stoles using traditional techniques of plain weave, extra weft, and three shuttle techniques.
Bun.Kar Bihar is the retail brand of Srijani Foundation to showcase the pure hand skills of rural communities of spinners, weavers, and embroidery artisans of Bihar. The brand represents and sells cotton yarn hand-spun on Kisan Charkha, wearables & home line range of products like the Baavanbuti saris in cotton and silk, hand-spun fabrics, embroidered silk stoles, and woven dupattas with extra weft motifs. Their home line includes embroidered and woven cushions, hand-spun bath & hand towels, and hand-spun comforters.
Chambray and Co
Inspired by nature and captivated by the city, Chambray & Co. tells a story of a lifestyle that embodies a connectedness and balance with the natural world. They empower women in the communities of Gujarat, India. From the comfort of their homes, the women use basic forms of Indian embroidery to upcycle post-industrial waste textile.
The Chamomile Home offers comfort wear clothing that is minimally designed in breathable, lightweight, Handspun Cotton Khadi fabric. The silhouettes do not block the blood flow in your body, using no-stretch, hypoallergenic organic fabrics that are great for the skin. Chamomile Home has a sleepwear range as well as a loungewear range, something for all.
Clan Earth handcrafts completely plastic-free, cruelty-free, stylish & super-functional carry accessories such as backpacks, wallets, purses, etc & plants 5 trees per sale. They have worked to bring together sustainability & great design by finding sustainable raw materials for creating plastic-free backpacks.To encourage Make in India, they work with experienced artisans from Kolkata to handcraft durable bags. They are also training adults from vulnerable communities of Kolkata to generate employment.
Cotton Rack is a Jaipur based conscious clothing brand with its core in handspun & handwoven natural fabrics. The fabrics are woven in villages across Jammu & Kashmir, Rajasthan and West Bengal and each fabric is different from the other and carries traits indigenous to the region of origin.
Founded in Hyderabad, India in 1996 Creative Bee is a sustainable business in hand-crafted textiles & fashion. Products are made of the most authentic natural dyes, unique woven textures, customized Block Patterns, Shibori, hand Batik, hand Painted Kalamkari, etc.
Born from the spirit of living with less, “Dhaaga” is an environmentally and socially conscious brand that unifies comfort with beauty and community while following a zero plastic and zero-waste philosophy. They offer plant-based, 100% linen clothing, home furnishing, and accessories.
With a vision to encapsulate Indian heritage arts and crafts in tandem with trends, Dharang is driven by slow and mindful fashion.The constant factor that fuels their vision is minimalistic and a belief in designs that transcend geographical boundaries and seasons. Dharang’s ensembles and lifestyle products are handmade from ethically sourced fabrics and are designed to get minimal fabric waste.
Digikargha was born out of Digital Empowerment Foundation (DEF), an NGO with 1,000 digitally equipped centres across India. DEF works with weavers and artisans across the country, digitally empowering them so that they can diversify, market and sell their products. Digikargha was formed to bridge the gap between the market and weaver and artisan communities
The word “Diti” in Sanskrit means an idea, splendor and earth goddess. Much like its meaning, DITI was the result of a simple idea to undertake artistic adventures by way of using a variety of materials like discarded fabric, jute, wood and stones and creating them into beautiful wearable art pieces telling a story of its own. The brand handcrafts fashion and home accessories inspired by strong personalities and communities explored through travels and emotions using local craft techniques.
Earthen Tunes is a social enterprise in India trying to empower the farmers and the indigenous wool artisans of the Deccan and Himachal region. With wool sourced directly in the form of blankets from the artisans, Earthen tunes are manufacturing shoes for both the farmers and the urban population. These shoes are comfortable, rugged, and can be worn sock-free.
Earthwhile was born out of a quest to understand what it means to live a more conscious life. They hope to nurture a community of mindful makers, sellers, and consumers. Their small batch production comes from the belief in making clothes that are for everyone and can become old friends of the wearers. They work closely with weavers to make these fabrics from scratch. The fabrics carry the spirit of the weavers, their personalities, and their stories.
Eco Kaari is committed to giving back to the communities where weavers and artisans live and work, to bring a meaningful positive change through empowerment programs. EcoKaari's Upcycled-Handcrafted fabric is either repurposed in other products or is donated to another organisation which turns waste plastic into fuel.
Ekatra was started by Minakshi & Aishwarya Jhawar, a mother-daughter duo, looking for mediums to express themselves. They work with the form & functions of basic natural materials and embed them in day-to-day lives. They are looking to tell & capture stories through handcrafted stationery & accessories.
Ekibeki is a social enterprise which works to preserve the rich craft heritage of India through awareness, design and market interventions.Their vision is to revive the folk arts and crafts of India to help generate better livelihoods for women and young artisans. Ekibeki has a wide range of contemporary eco-friendly home décor products, aesthetically designed jewellery, and handcrafted stationery supplies.
Equiivalence is a sustainable jewelry brand that works with mindful designs making every piece a timeless collectible jewel. Their minimal, urbane and highly sophisticated designs are sure to make a statement. All products are responsibly made from recycled brass through every stage of the supply chain and handcrafted in India by skilled artisans from Jaipur who are the backbone of Equiivalence.
Fairkraft Creations stands for quality, safety, and great design. It is committed to upholding the fair trade principles. Fairkraft has woven contemporary designs using traditional craft techniques. Toys are made out of wood and colored with a unique process using lac and natural dyes. There are toys for all ages of children, from infants, toddlers to preschoolers. The toys are designed to help children develop many skills while they play with them.
Flourish collections are rooted in collaboration. Co-creating these collections with different designers and producer groups, the goal is to reimagine craft beyond the niche of tradition and make it relevant for a contemporary conscious consumer. With a zero-waste philosophy at the core, these are easy-fit designs that can be styled to suit individual preferences and are meant to nurture diversity in body types and self-expression.
Green Kraft Pvt. Ltd. (GK), is a producer-owned social enterprise incorporated in 2012, creating natural fibre lifestyle products and home accessories. GK's operations are now set in the state of Tamil Nadu, with a full-fledged production hub in Madurai and production spokes in the surrounding areas
GFP’s zero waste journey made them realize that each one has the power to make a big difference, but most of us are clueless about it! This journey then transformed into a mission to provide sustainable, accessible, and affordable alternatives to plastic in daily life.
Headstrong by hema sharma
Headstrong by Hema Sharma was launched in the spring of 2019 as an expression of creativity that was shaped by a childhood spent in proximity to nature. There is a discernible thread of bohemia that runs through all their creations, the roots of which are in a nomadic spirit.
Heart to Haat
Heart to Haat is inspired by the indigenous ideology of reusing, re-purposing and reclaiming; it was born as we delved deeper into existential questions of conscious practices at Ka-Sha, our sister label.
Himadri Hans Handloom
“Himadri-Hans Handloom” (HHH) is an initiative of The Hans Foundation, a non-profit organization, working in collaboration with the Government of Uttarakhand. They responsibly manufacture clothes and fabric. This Uttarakhand-based brand supports the livelihoods of rural women in Kumaon.
Himjoli is a social venture company working in the state of Uttarakhand, India for more than a decade. The brand offers 100% authentic, naturally grown and produced products from the foothills of Himalayas. Its mission is to help increase livelihood opportunities in villages by creating markets for local produce and craft.
House of MOXA
House of Moxa is driven by the vision to create timeless and distinct silhouettes that cut across all generations. Their designs are traditional yet contemporary, minimal yet versatile. They predominantly design garments using handwoven Kala cotton that is dyed using eco-friendly dyes.
Working for a cause ‘slow living and better fashion’ is reflected in IKRIIT’M’s work and philosophy. They commit to ethical and fair trade practices as well as transparency at every stage from fabric development to pricing. Ikriit’m means to work to give back; to work for what one is surrounded by, and for them, it is through sourcing locally and producing locally with natural fabric and no-toxic dyes and materials.
IndianYards™ is a social enterprise nestled in the mountains of The Nilgiris, Tamil Nadu empowering women from low income communities towards their socio-economic wellbeing. They up-skill the women to become fine macrame artisans and subsequently enable them to be individual or group producers.
Indigo Amour is a sustainable fashion brand started in 2018. They work on making dresses, jackets, men’s shirts and casual pants with natural dyes on organic wool of Bharmour (Himachal Pradesh) along with Kala Cotton stoles and dresses.
IRO IRO creates custom-made products using fabric that would otherwise have been sent to a landfill. It’s not just the fabric that is finding new life, every finished IRO-IRO product also represents the revival of a dying craft tradition.
This urban handcrafted daywear brand is the result of a search for “real”. They started out with an aim to support the local hand crafted textile clusters of India. Working closely with their artisans they experiment with basic natural dyes to create different colour and surfaces .Their endeavour is make all their practices sustainable across all their enterprises.
JUJU by Grishma
JUJU’s inspiration comes from nature. The products come from a place of wonder, nostalgia, and moments of silent observation. They may hold deep meaning or at times they could just be the outcome of a play of form and material. Inspired by simple shapes of leaves and petals comes the JUJU jewelry.
Kaarigar Clinic is an initiative that works towards rural development by mentoring local artisans to strategically grow their traditional craft practices into self-sustaining businesses.They work with more than 500 artisans and among majority are women.
Kabbish- a brand that brings forth the craft of black pottery as jewelry to adorn oneself. As known locally, ‘Kabbish’ is a clay slip prepared by the craftsmen to add luster to the black pottery. Each piece is skillfully handcrafted with immense love, care, and attention to detail.
Kadam Haat is one of a kind basketry barn bringing together natural fiber products for the conscious consumer looking for sustainable products for everyday use. You can find Kitchenware, Tableware, Bags, Baskets, Storage, Home Décor, Mats made of Natural Fibre of Sabaii Grass Craft, Bamboo Craft, Sitalpati Craft, Moonj Grass Craft, Willow Wicker Craft
Kaisori is a celebration of Indian culture and storytelling as seen through ancient crafts. It is a collective journey into the heart of India’s crafted marvels, reaching into our cities for you to rediscover a love for all things handmade.
Kaizen the label
Kaizen the label was launched with two primary goals: to bridge the gap among craft communities & urban cultures and to use "waste" in fashion to create conscious fashion.
Kara is a creative social enterprise. Its goal is to provide much-needed impetus to the Kerala handloom industry.Their small team works with independent teams of weavers across the state and rural tailors to create high-quality handmade home appliances. Each product is hand-woven on traditional wooden looms in 100 percent cotton and is completely eco-friendly.
Kattoos has a range of handcrafted, do-it-yourself resources made from natural materials like terracotta. The word Kattoos is derived from the Kannada word Kattu which means ‘to build’. The newest product line of Kattoos terracotta miniature bricks is a fun, creative building tool that helps bring ideas to life. Playing with Kattoos is a great stress reliever, especially for those who love working with their hands.
Khamir advocates for a future that is handmade, and works towards reviving, preserving, and sharing the art and craft traditions of Kutch to create an equal and enabling socio-economic environment.. They play the role of a trade facilitator, with craft value chains that are indigenous, sustainable and ecologically sound.
KGU works on sustainable livelihoods in rural Kumaon in the Uttarakhand Himalayas. KGU works with close to 600 farmers and over 425 artisans. Kilmora works towards solving some of the biggest issues facing the area, namely lack of employment opportunities and the consequent migratory patterns. Kilmora addresses these by providing sustainable livelihoods in the area. Their products include crafts and hand-woven items such as shawls, stoles, scarves, and fabric.
Kubsa uses design as a catalyst for change in the handloom sector in the North Karnataka region. Kubsa is reviving the once vibrant Khanna weaving by supporting the entire ecosystem of this handloom cluster. The products are the perfect balance of age-old techniques with contemporary aesthetics to suit the needs of the urban conscious consumer.
Last Forest is a profit-hybrid institution incubated by an NGO – Keystone Foundation – that provides marketing solutions to primary producer groups and communities that are working on forest and agriculture products that are natural, wild, and local.
Maatie means soil in Hindi, which for Maatie represents the thought of rebuilding the world from scratch. They explore techniques, crafts, which are the soul of what it means to be human. They make fashion which is worth pausing for, to tell a story in every piece, sometimes of communities or artisans, sometimes of just the authenticity of nature, and sometimes a futuristic functional take on what fashion could be.
Madder Much is a women’s resort clothing brand that is inspired by the Mediterranean colors and is homegrown in India. They work to create clothes that inspire the spirit of travel. Their clothes are made by local skills and an equal mix of men and women, living and working together.
MANISH SAKSENA is a brand created for the love of handloom & saree as a dress form. The sarees endeavor to preserve the heritage signature with the slightest of twists to make them relevant for the contemporary woman but with absolute discretion & a very conscious attempt to not distort & simplify. Over simplification over time erodes the skill of the gifted artisans & the craft & its complexity is lost. Evolve not Distort.
Miharu is a social venture which makes handmade brass jewellery and handloom silk dupattas, reviving the dying crafts of Bengal. Their focus is a fusion of classical and modern contemporary art which enables livelihoods for the local craftsmen who bring it to life.
Miko Lolo strives to create a sustainable clothing alternative, wrapped in colourful prints, inspired by exciting themes. They believe healthy, breathable and chemical-free clothing is the first step to creating an eco-friendly, non-toxic lifestyle. Their sustainable production process includes materials that are natural, sourced ethically and printing and dyeing processes that use azo-free dyes, at GOTS (Global Organic Textile Standards) certified manufacturing units.
Minus Degre is a design firm that plays around with plastic waste, crafting household products, furniture and art objects. The firm was established with the intent of changing the mainstream view of the material and its usage. They want to create products keeping in mind the aspect of sustainability, and a community which is of the people, for the people and by the people.
MORALFIBRE creates fabrics and clothing without costing the earth. This fabric-making technology is almost carbon neutral, has low water consumption, and almost no pollution of air, water, or land. These Environmental Saving Values – ESVs are tracked, when one buys MORALFIBRE fabrics and products. The artisanal, traditional skills are modified to meet today's sensibility and ethos. Their product range include hand spun hand woven cotton, organic cotton, peace silk, clothing for all, accessories, and toys.
More than Shapes
‘More than Shapes’ works to design clothes that can empower you to express yourself with confidence. The clothing label believes in 100% Handmade to encourage Indian textiles and the whole-hearted artisans who are behind the amazing shapes that are formed as the end product; hence the brand name 'More Than Shapes'.
Mura Collective was started in 1998 by Kusum Tiwari and Prabha Gahtori, as a response to experiencing the lack of workplaces for women and people with special needs. Two decades later, they are now recognized for their pioneering work in Shibori and natural dyes, as well as inspiring dozens of designers and hundreds of craftspersons to learn and perfect the craft.
Neev Herbal Handmade Soaps is a Social Enterprise based in the village of Jamshedpur, Jharkhand. They work with rural communities especially women, to make herbal cosmetics by hand. Their products are prepared with no water or soil pollution, retaining the benefits of natural oils. They strive to create eco-friendly products as a means to provide livelihoods for the growth of these rural communities.
Nimmit is a Sanskrit word meaning a platform that connects people or brings people together. It is a medium between artisans and a world of consumers who appreciate the beauty of great products skilfully created by hand.
One ‘O’ Eight Knots
One 'O' Eight Knots is an initiative by Happy Faces Foundation for first-generation women artisans. They are a social enterprise that aims to empower women artisans by providing them a platform where they can utilize their craft-based skills and create handmade home-decor products.
ORVI blends creativity with craftsmanship, technology with tradition, Western aesthetics with artisanal techniques from Asia and beyond.
P-Tal or the Punjabi Thathera Art Legacy is built around the belief that “Legacy is not leaving something for people; it is leaving something in people”. The Thatheras of Jandiala Guru is a community of skilled craftsmen who specialize in the traditional technique of hammering brass and copper sheets into traditional utensils. P-TAL's efforts are to ensure sustainable access to demand avenues for the Thatheras.
Project 1000 has a range of Handwoven home decor & lifestyle articles like Floor Rugs, Cushions with fillers, Baskets, Totes, Slings, Place Mats, Bathroom mats, Laptop jackets, Bread Baskets, etc. All products are 100% cotton & easy to maintain. They are designed & made by female rural artisans from Maharashtra (India).
Padukas Artisans combine traditional crafts, (Patchwork Quilting, Warli Painting, Basket making, Fabric Jewelry and Toy Making), with modern design elements. Padukas Artisans is determined to bring out the natural artistic talents of its craftspersons by giving training in elements of design and color. They operate their artisan workshop in the outback of northern Maharashtra, homeland of indigenous tribes of India.
Launched in 2018 as a unique upcycling textile studio by Ashita Singhal, Paiwand sees beauty in bits and fragments, unwanted things in life, and believes in adding value by repurposing forgotten pieces. They make meaningful upcycled clothing and lifestyle products out of fashion waste.
PAPER WINGS is an environment-friendly product brand that endorses unique, upcycled, and sustainable products for everyday use. The wide range of home decor, table decor, and lifestyle products is handcrafted by paper crafters. The brand Paper Wings is supported by Action Center For Transformation (ACT) under the program Kaagaz Ke Pankh, to create an opportunity out of two problems, i.e. waste in urban locations and lack of sustainable livelihood for women in rural areas.
Patch over Patch
Patch over Patch works to build a bridge to go from trash to trend; to bring the fabric waste back to the production cycle of garments.
Patrah is a slow fashion clothing brand. Vegan, eco-friendly and artisanal. Their ethos pivots around comfort, feel, and functionality. Like staining raw organic artisanal fabrics with Natural dyes, every process in making our products is slow and sustainable thereby ensuring longevity.
Recognizing the huge gap in the market for affordable, ethically produced clothing. Pomogrenade believes in slow fashion. They create pieces that add worth/value to what is considered waste and extend the life of materials.
Art Bunker, through its Brand POTLI, a series of Indian art & craft kits aim to reconnect children with traditional Indian art, thereby creating awareness and expanding markets for artisan communities that depend on their art for their livelihood while helping sustain the old art forms they practice.
RangSutra is an artisan-owned organisation that was founded in 2006 with a vision to create economic opportunities for marginalised rural artisans in India. Each item produced follows a fair trade process that allows artisans to thrive in and beyond their working environment through equal pay, fair wages, safe working environments & skills training.
REHWA works on three basic principles of Tradition, Sustainability and Quality. It believes in reducing the carbon footprint on environment by using sustainable techniques such as Solar power for electricity and water heating. REHWA also houses the one and only Effluent Treatment Plant(ETP) established in Maheshwar and treats all the waste water generated through dyeing and reuses it.
Rias Jaipur is an initiative to keep handmade techniques alive in a contemporary market. The brand aims to incorporate varied Indian crafts and envisions a sustainable outlook. It aims at broadening horizons for ancient crafts of Dabu, Bagru & hand-block printing onto hand-woven fabrics.
Riti aims at providing an ethical solution for bags and accessories. All the products are handmade by expert craftsmen using materials that are cruelty-free, organic, and entirely sourced from India.
Sadhna is a Community Owned Mutual Benefit Trust comprising of 700 women artisans who are home based artisans skilled in hand embroidery techniques and make exquisite apparels and lifestyle products Both stitching as well as embroidery skills are imparted to the willing women. Sadhna operates as a complete Production house with all the key steps of technical production process in place with craft being the only stand out concept.
With the aim to make sustainable products accessible and a part of everyday lives, Saltpetre is driven to create minimal effortless designs. They consider the cost to the environment in creating the products—not just the price tag. The choice of raw materials, suppliers and all other parts of the supply chain is directed at minimising the environmental impact of the products from their conception to usage to end of life.
Started in 2009 as a grassroot level social movement with the goal of generating livelihood for economically-deprived rural women in Gaya, Bihar, India. Samoolam creates everyday accessories using the one-needle yarn knitting art of crochet inspired by nature. The team of rural women handcrafts multi-colour crochet yarns into interesting shapes.
SaralSutra is a Delhi based brand, started in 2021, with the aim to make evergreen, sustainable and minimal fashion. They work to make pure and practical clothing that remains fun and multipurpose. They focus on making their clothing from 100% Hemp, so that their products actually are carbon negative.
Sasha has been working with textile waste, especially fabrics like used sarees. Sasha is committed to using only natural materials for their handcrafted products.
Sepia Stories is a sustainable fashion clothing brand promoting conscious consumption. Their vision is to propagate a sustainable lifestyle by providing artisanal, handcrafted, and sustainable products to the global consumer.
Sirohi is a sustainable luxury brand that advocates a slow and simple lifestyle. Their home & lifestyle products are handwoven by skilled women artisans. Sirohi is supported by the Skilled Samaritan Foundation. SSF is an NPO working with women artisans from rural communities in Northern India to curate sustainable lifestyle products.
Something Sustainable (SOS) is an organic clothing brand. They thrive to keep the usage of natural resources to the minimum by repurposing food, flower, plant, and textile wastes and designing clean clothing that lasts. The brand works with small craft communities to create their naturally dyed collection and reclaim overstock from fair-trade factories to make the softest 100% certified organic clothing.
Sonica Sarna is an ethical designer and educator who creates limited edition slow fashion pieces using sustainable, artisanal, and fair trade materials. Each piece is sewn at her women's center Projecthrive.
SR by Sonali
SR by Sonali Raman believes in slow fashion. It is a tribute to those Indian crafts and textiles traditions that are nearly disappearing. Their apparel lines are created from handwoven, handloom, and natural fabrics primarily sourced exclusively from small weavers.
The Color Caravan
The Color Caravan is a creative social venture based in the Indian Himalayas that supports traditional craft communities, sustains indigenous craft skills while empowering rural women. The objective is to help the craftspeople regain their place in the economic mainstream and create opportunities with all the uniqueness that handmade truly has to offer.
The Forest Child
The Forest Child reflects the life and beauty of the wilderness. It is envisioned with a child in mind, a child who enjoys watching birds and reading about them, who takes delight in trees, wild creatures and little flowers by the road, who takes walks in the woods, watches squirrels scampering around the trees, or just enjoys the quiet. The Forest Child products celebrate living in peace and harmony with trees, mountains, and all creatures.
THE KOLHAPUR Co.
The brand THE KOLHAPUR Co. was established in support of Kolhapur chappal artisans based out of a village in the Northern part of Karnataka called Madbhavi in Athani, Belgaum. This century-old traditional craft faced a grim situation when covid-19 disrupted the livelihoods of these artisans. Considering this scenario Micro Entrepreneurship Program of Deshpande Foundation collectivized the artisans to form a producer company in which 200 artisans are members.
The Mango Tree
The Mango Tree’s core philosophy is to reimagine the crafts in a way that brings together aesthetic and usability to create a valuable product. The impact of the process on the artisan and the environment are their two main areas of focus while designing a product.
The Second Life
The Second life started with bringing responsible waste management, design, and traditional craft together to create products from discarded newspapers using block printing techniques.
The Sole Sisters
The Sole Sisters is an independent label that makes handcrafted shoes and represents a love for Indian craft. The label is helping to keep traditional ethos alive and draws inspiration from traditional crafts by spending hours with traditional artisans to develop new designs. Their most famous Kitsch Kolhapuri Chappals are handcrafted by artisans who make traditional footwear in Kolhapur.
The Terra Tribe
“Terra” is the Latin word for earth, extending to oneness with nature. It is a manifestation of living more sustainably. The Terra Tribe designs contemporary clothing for people who are mindful of their impact on the planet. The brand is completely plant-based and PETA-certified.
Théla is an upcycling initiative that handcrafts products with discarded plastic, thus diverting plastic waste from filling landfills, polluting oceans, and harming wildlife.
Drawing inspiration from the striking beauty of Mother Nature, Tintory was born as an earthy brand that houses a range of contemporary clothes handcrafted in collaboration with nature and Indian art forms. The name 'Tint'ory was devised to refer to their working studio space that only use plant sources such as leaves, root, bark to tint clothes.
TreeWear's aim is to create products that are good for people as well as the planet. They have taken a lot of care to make sure the products are made using natural materials, eco-friendly packaging & responsible production methods. Not just that, for every product they sell, they contribute toward tree planting projects around the country, and that's a TreeWear promise.
Umang or the Mahila Umang Producer Company started as a producer company forged by SHGs. 3,000 women farmers in the Gangas river basin. Within a decade, the SHGs managed to create social capital of over ₹10.00 million and created Umang, with verticals for ethical production of fruit preserves, natural honey, safe foods, and hand-knitted items which are marketed under the brand names of Umang, Kumaoni, and HimKhadya.
Founded in 2007, Umoya is a nonprofit enterprise that specialises in Shibori, a traditional Japanese dyeing technique. It aims to create elegant and eye-catching designs that keep abreast with current trends and colour pallets; all of this with a zero-wastage philosophy. The brand has been enabling livelihood for the women around Kambipura, Karnataka, India.
Wear Equal is India’s first upcycled intimate wear brand for women. Made using upcycled textile waste and certified organic raw materials, They are a women-led social enterprise with a mission to provide access to safe and sustainable underwear to rural and urban Indian women and girls.
WHE stands for Women, handcrafted & Eco-friendly. A design driven ethical fashion brand, it was started in the year 2020 with the goal to connect the artisans to the end market. WHE hopes to inspire consumers to buy high quality eco-friendly, handmade products crafted to their needs.The range of products includes jewelry, home and wearable accessories all handcrafted with the hallmark of love, mindfulness and eco-consciousness.
Whitewater was established by a team of spirited women in 2017. They offer natural and organic clothing, bedding and toys for newborns and toddlers. Every collection is based on an original poem, translated to doodles, and brought to life working collaboratively with traditional craftspeople of India.
Why so blue
WhySoBlue is a small business started by mother-daughter duo Jaya and Shweta to make customizable clothing available to all. They use soft, breathable cotton sourced from various parts of the country and each piece is made to order in their studio.
Windie is focused on a comfort-first approach and unequivocally stands for sourcing well-monitored, low-impact and certified sustainable fabrics of the highest quality that are better for the wearers and the workers.
WomenWeave connects threads of Maheshwar’s history and intangible cultural heritage with sustainable employment for local women today by creating a uniquely dynamic mix of training and technical innovation for weavers. It is striving for revival and preservation of the handloom heritage of the country by providing young weavers a rigorous, non-traditional education to polish their skills and exposing them to new market needs.
Young Earthlings is a brand born with a notion to provide clean and green clothing and essentials for children right from the time they set foot on the planet. Keeping in mind the delicate skin of the growing tots, the products are designed using organic fabrics that are naturally dyed and are constructed to provide enough room for them to grow thus reducing landfill dumps.
Zaina by CtoK, an all-women-led social enterprise, working with small communities of craftspeople in faraway places, affected by decades of violence is a complex process with lots of challenges. It brings products that are derived from traditional crafts and knowledge and are sourced from villages across the Valley in Kashmir, India. The brand helps generate incomes, sustain livelihoods and preserve age-old hand-craft techniques. A decade of work in the Valley in the space of artisanal development with the idea of reorienting Kashmir craft to the modern context has ensured that each of the products developed has a design which has a utilitarian value and an aesthetic that is contemporary.